What is one reason Snickers might highlight their sponsorship of the Special Olympics?

Highlighting their sponsorship of the Special Olympics serves as a clear demonstration of corporate social responsibility for Snickers. By supporting an organization that promotes inclusion and celebrates the achievements of individuals with intellectual disabilities, Snickers can show that they are committed to social causes that resonate with consumers on a deeper level. This not only fosters goodwill among the public but also aligns the brand with positive values, contributing to a favorable brand image. Engaging in such sponsorships allows Snickers to showcase their dedication to making a positive impact, which can influence consumer perceptions and loyalty.

In contrast, promoting a healthy lifestyle or increasing candy sales might not be directly connected to the essence of sponsoring a charitable event like the Special Olympics, and such sponsorship is not typically utilized to distract from product quality issues. Therefore, the alignment with corporate social responsibility is the strongest motivation behind this kind of sponsorship.