What does Budweiser's slogan "Know When to Say When" imply about their product?

The slogan "Know When to Say When" implies a strong message about the importance of moderation in alcohol consumption. The phrase suggests that consumers should be aware of their limits and make responsible choices regarding their drinking habits. By promoting the idea of recognizing when to stop drinking, Budweiser encourages a thoughtful approach to alcohol consumption rather than promoting excessive drinking or implying that drinking is essential for enjoyment. It positions the brand as one that values the welfare of its consumers and seeks to foster a culture of responsible drinking.