What characteristic does the ad for Mary Jenkins embody in its approach?

The ad for Mary Jenkins embodies a fear-based message regarding safety by tapping into the audience's emotions surrounding their personal security and the environment in which they live. This approach often emphasizes concerns about crime or negative circumstances to persuade the audience to take action, such as supporting Jenkins’ campaign. By evoking fear, the ad seeks to create a sense of urgency that can motivate voters to align with Jenkins, as they may perceive her as a solution to their fears and insecurities.

This strategy is particularly effective in political advertising, where evoking strong emotional reactions can lead to increased engagement and support. In this case, the focus is primarily on stirring emotions rather than presenting dry facts or logical arguments. Therefore, the ad successfully fulfills the purpose of a fear-based message, aiming to connect with the audience's instincts and concerns about safety.